I have worked with a variety of businesses in the Rochester, NY area and have improved their website rankings in Google organic considerably. They now get a steady stream of Google organic traffic from local keywords.
If you want to rank high in the local pack and organic section of Google then I can help you. I provide in-person SEO in Rochester, NY.
Below is an example of the first Google search result page for a local business search. Below the image I have explained each section and whether or not SEO is needed in order to rank high.
CLICK IMAGE TO ENLARGE
I’ll break down the sections for you:
You will see these at the top of a Google search results page. You have to pay Google for these listings through their advertising service called Google AdWords™. If you want your ad to show up at the top you must have a good Google AdWords™ score. This is based on few things including ad relevance and how much you are willing to spend. It can get quite expensive if you don’t know what you are doing. YOU DO NOT NEED SEO FOR HEADER ADS.
Maps and Local Pack
First, there is a map that shows physical locations related to the search and right below it there is a “3 pack” of listings. In order to rank high in the 3 pack you must have an optimized GMB page and reviews from other Google users. YOU NEED SEO FOR THE LOCAL PACK.
This is the place where the website that represents your business (or any website for that matter) will appear. If you want to show up on the top of this section you will need a lot of unique, relevant content and links from other authority sites pointing to your site (also called a “backlink”). YOU NEED SEO FOR ORGANIC LISTINGS.
As the name implies, these are Google AdWords™ ads that are near the bottom, or footer, of a Google SERP (search engine result page). YOU DO NOT NEED SEO FOR FOOTER ADS.