With a New Year right around the corner it’s good to look back this year and see a “snapshot” of the state of search engines in 2019 and where search engine optimization is headed in 2020 and beyond.
Here are 3 very interesting facts about the power that search engines have when it comes to business growth based on 2019 data:
75% of users don’t even scroll past the first page of the SERPs. (source)
First page presence is vital when it comes to search engines. When attracting new business you need every positive signal you can muster and a first page presence in a major search engine like Google speaks volumes to visitors.
93% of all online experiences begin with a search engine. (source)
Whether looking to make a purchase or just looking to learn, people utilize major search engines like Google regularly.
Leads from search engines have a 14.6% close rate, while outbound leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate. (source)
It’s clear that SEO will continue to play a vital role in connecting visitors to product and services and continue to fuel business growth moving into 2020.
Happy New Year!