Back in May DigiMarCon (Digital Marketing Conference) hit Rochester NY and the event ended up having quite a large turnout. I attended the event for one reason: Search Engine Optimization.
Did DigMarCon offer any new and exciting information about the state of SEO in 2018? Sadly no, but to be fair I expected this. As a veteran SEO, I rarely hear about a new technique or SEO strategy that is giving search engine marketers and advantage in the field, although, at the same time, information like this can be priceless and I never know when I will come across it so I figure it would be best to see firsthand.
Aside from Rand Fishkin, I didn’t recognize any of the speakers. To be fair, the only reason why I know of Rand is because of his useful tool that I sometimes use for my SEO projects, MOZ Open Site Explorer (backlink checker).
Overall the event was interesting and inspiring to see how many people there are in the digital marketing space even if there is really no new information or insight to be gained from the event if you have been a practioner of SEO and SEM for years. Either way, as someone who makes his living from search engine marketing (SEO being a large part of that) I feel it is still my responsible that I leave no stone unturned an always take time out (when I can) to see if there is anything in my field of work that I don’t know and that I should know.
I think it’s important that however someone makes their living that they became absolute experts in it. Even if you don’t learn anything new this year you may learn something new the next. Never stop pursuing knowledge in your field and always attempt to became better than you are. This was my takeaway from DigiMarCon this year.