With a new year right around the corner many businesses are getting ready to start the next calendar year off strong with plans in place for their business to continue to run smoothly and grow. 
However, many businesses tend to neglect the finer aspects of their marketing efforts and end up not giving much focus (if any) to search engine marketing. This is a mistake as businesses end up leaving a lot of revenue on the table from not capturing their share of valuable, converting search engine traffic.
Reasons Why Businesses Don’t Invest In Search Engine Marketing
The reasons tend to be the same with a few variations. For example, many business owners “just don’t understand how Google works” making them afraid to deviate from more tradiational understood marketing mediums such as radio ads and newspaper ads. These same owners may also think “Google controls all the results” (so there is no work to be done that can improve outcome).
Other common objections to search engine marketing is that SEO’ing a website and ranking it high for it’s relative keywords “won’t do much for business revenue” or that Google Ads are “too expensive.”
All of these thoughts and objections are entirely false. Breaking them down one by one with proof is easy:
Objection 1: “I Don’t Understand How Google Works.” (SEO)
Resolution: Google is simple. Content and links is what affects your rank in Google’s search engine. Google has publicly stated this multiple times.
Objection 2: “Google Controls All The Results.” (SEO)
Resolution: Not really. RankBrain does. RankBrain is Google’s A.I. used for search. It can read content at a more sophisticated level than Google’s spider bots making it better at understanding and categorizing content. However, it still responds to certain signals that affects Google’s algorithm as a whole. SEO specialists can generate these signals leading to high rankings.
Objection 3: “It Won’t Do Much For Business Revenue” (SEO/PPC)
In the short term, on average, this is true but in the long run this is completlety false. An increase in business revenue 2, 3X over time is common. In some cases, number one organic rank is achieved and business revenue can increase rapidly as a result. Take a look at some search engine usage statistics that will prove how much business revenue potetial is online daily.
Objection 4: “Google Ads Are Too Expensive.” (PPC)
This statement usually implies that the speaker had a prior experience with Google Ads that ended up costing more money than it brought in, the result of an improper campaign setup most likely. PPC specialists can help with this. A high ROI search engine ad campaign is completely possible at a very low cost.
The Sooner A Search Engine Marketing Campaign Is Started The Better
Achieving high organic rankings and running a successful ads campaign in Google takes time. How much time exactly can’t be answered but in some cases 3 or 4 months may be needed. For this reason, the sooner a search engine marketing campaign is started the faster it will start contributing to the business’ revenue.
Budget shouldn’t really be an issue for most businesses as search engine marketing is comparably a much cheaper alternative to traditional TV and radio advertising.
Ready for a professional to create and optimize a high ROI Google Ads campaign?
How about a traffic rich SEO campaign for valuable, relative keywords?