The most common use case for SEO is business promotion. Simply put, ranking a website in Google that has commercial purposes and represents a business.
Here are 3 other lesser known use case for SEO:
Self-Promotion
It’s not uncommon for people to create a website just to promote their resume. With proper SEO, employers finding a potential employee’s resume in Google search is possible. Furthermore, employers may find it impressive that a particular resume shows up in search, adding to a wow factor that can greatly influence an employer’s decision.
Additionally, influencers, entertainers and educators on YouTube can use SEO to rank their videos in search and grow their channel.
Awareness
Bringing social awareness and promoting non-profits using SEO is smart as many people seeking to learn about specific issues affecting the world will turn to major search engines.
Smaller, lesser known, organizations that depend on donations and are working on a shoe-string budget find the free traffic SEO can generate a life saver.
Affiliate Marketing
A personal favorite of many SEO experts everywhere.
A steady stream of organic traffic derived from SEO can be used to create passive-sales generation affiliate marketing vessels. A literal flow of passive money. Part of the draw comes from the fact that many affiliate marketing sites sell digital products so people must turn to the internet to search and download them.
SEO is powerful not just to traditional businesses looking to promote online but to anyone everywhere looking to receive attention online.