John Mueller, the ever-so patient Google Search liaison, has once again revealed some useful SEO information. Google’s algorithms not only try to look at the “bigger picture of the website” but also “look at smaller parts of a website” according to John.
“And it’s also that there are always a lot of different things that come out with regards to search, and some are a little bit more focused on the domain or on a bigger picture of the website. Some are focused more on smaller parts of a website,” John explained. “so even outside of a core update, you might see these shifts across some parts of your site, and other parts going up, some parts going down.“
Google ranks pages. Not websites. Google will present you a single page per listing on any search you conduct. Every page on a website that has content on it has SEO potential.
Many website homepage rank well compared to other parts of the site but the truth is it’s because the homepage most likely has better/more content and more links pointing to it (backlinks). This is why the homepage ranks over most other pages on my most sites. Not because it is called the “home”page.
Takeaway Tip: SEO every page on your site that has content.