2020 Statista Survey Shows SEO Outperformed Social Media Among Leading Traffic Drivers
HubSpot’s 2020 SEO statistics are pretty much what I expected. 2020 has been tough on businesses and cost effective marketing solutions like SEO became more in demand than ever.
About 64% of marketers actively invest time in search engine optimization SEO.
Text will always be the foundation of search so making sure the text around your website’s assets is descriptive will help them rank well in search. This includes adding text to images.
In 2020, SEO reports will tie initiatives to outcomes, such as showing the impact of SEO on broader business goals.
This year SEO has delivered more traffic than social media.
To improve site performance, the top technical SEO tactic used by marketers is optimizing mobile performance.
49% of users say they use Google to discover or find a new item or product.
50.33% of searches on Google end without a click on a result.
As of June 2019, 94% of internet searches happen on a Google property.
Google uses 810 unique SERP features. Of those, 161 are found on more than 0.2% of keywords.
The average CTR from image results on Google is 0.21%, but it varies widely by industry.
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