✔️ Google Page Experience Update In May 2021
Come May 2021 Google is rolling out the Core Web Vitals update (Page Experience update). Core Web Vitals is a set of metrics related to 3 factors:
⦁ speed – does the site load fast?
⦁ responsiveness – does the site respond well to different devices? (mobile friendliness)
⦁ visual stability – does the page viewing “break” (elements on page move around while loading causing a bad user experience {mis-clicks, etc.})
The purpose of this update is to help site owners measure user experience on the web.
✔️ Structured Data Format
Sites that are technically better with technical SEO have an advantage. For example, a listing with site links gets more clicks.
Technical SEO in general is harder so get help
Learning structured data from Google itself will help with this update.
✔️ Content Is STILL King
If you have been active in SEO for quite sometime than the phrase “content is king” is probably familiar to you. Confirmation came recently with John Mueller of Google stating that Google wants “fresh” and “relative” content so content creation is definitely going into overdrive in 2021, especially with recent core update changes shifting more signal weight in Google Search to content instead of links (links are still one of Google’s main ranking signals).