Google My Business (GMB) compliments standard organic listings in Google Search. Using GMB powerful and captivating knowledge panels, free of charge, are created. When properly optimized, these knowledge panels have amazing search presence.
Perhaps you have come across the official SEO Rochester NY GMB knowledge panel:
Or maybe this Google Maps listing:
In order to have this kind of presence in search you must first signup with Google for a free Business Profile (if you haven’t done so already) then the SEO process to get maximum visibility in search can begin!
As you can see, today’s organic traffic comes from more than just a single web listing in search results. The traffic potential is much greater than that.