Microsoft Bing is turning up the heat with a rather impressive revamped suite of Webmaster Tools it rolled out in 2020.
That was just the beginning, it seems…
Last month, Microsoft announced the integration of Microsoft Clarity into Bing Webmaster Tools. Clarity is a behavioral analysis tool that helps webmasters understand user experience using heat maps and session recordings.
Since the revamp over the Summer last year, Bing has slowly been tweaking it’s suite to make it easier than ever for SEOs to rank in Bing.
Although Bing has less than 7% of the search market share in the United States (6.45% to be exact {source}), The keyword “min-maxer” who is gunning hard for that one specific keyword (and all the search volume that comes with it) is generally targeting , not just Google, but, every search engine as well.
Now, in 2021 it will be exciting to see what Bing has in store for SEOs everywhere.