New Google Manual Actions & Penalties Update

As Google continues to update and improve it’s search engine new manual actions and disciplinary penalties have emerged in order to enforce the new changes:


Transparency Policy


A manual penalty specific to Google News. A site may be found in violation of this policy if it appears in Google News and does not provide the following:

dates and bylines
authors
publication
publisher
company or network


Medical Content is an example of where this new transparency policy will be utilized.


If you want the complete list Search Engine Journal has a good piece covering the recent update but here are the ones that will most likely deem the most governance by Google and should be content any user should be wary of:


Manipulated Media


Edited audio, video or image content for the purpose of deceiving, defrauding, or misleading.


A deep-fake video is a good example of this.


Terrorist Content


Content that promotes terrorist or extremist acts, including recruitment, inciting violence, or celebrating terrorist attacks.


An Al-Qaeda recruitment website is an example of this.