“Software is the language of our time, and a mastery of software will determine what works and what doesn’t.” — #Palantir CEO Alex Karp pic.twitter.com/mQZrsys3lF
— Palantir (@PalantirTech) February 16, 2021
Disclaimer: As of writing this piece I currently hold a position in
Palantir Technologies Inc. (PLTR)
Palantir Technologies Inc. has been getting a bit of attention in the media lately and since it is tech related my curiosity finally got the better of me so I looked into it and realized just how fantastical and, even frightening (data-mining capabilities), this company truly is. As a public American software company that specializes in big data analytics they have serious potential in the digital age where reading and interpreting digital signals can often lead to problem solving and ultimately great success for many businesses.
Current SEO Software Is Not Impressive
With SEO software continuing to be developed I can’t help but scoff at the terrible materializations of this type of software that has come out. It is useless for the most part and I have yet to see true SEO software actually rank a website from the ground up (without any human intervention), multiplying said website’s traffic many times over. “SEO software” is just one example of how software as an industry has had a terrible imbalance in terms of hype vs substance ratio.
Palantir might actually change all this.
If there is one company that has a chance to take the world’s data and create an output that leaves no more mystery to technical issues it’s this one. For SEOs all around the world trial and error, “guestimates”, and a lack of consistent and complete clarity for guidelines is just another day at work. The more search engine optimization specialists know about how a specific search engine works, the more that can be optimized for the best possible rank. Then it’s just a mater of who acts first.
“Won’t search engines continue to change their algorithms?” is a question that is will be asked.
“A.I. will eventually reach the point where it can find every variable and possible combination in lightning speed so it won’t matter how much and how often search engines change their algorithm.” is the answer.
Current Use Cases Of Palantir
The Los Angeles Police Department had been using Palantir to help fight crime. This is just the beginning. Eventually removing human error from critical investigations will lead to a safer and more productive society so it is interesting to read about something like this happening in real time.
According to Palantir’s website the company’s software helps with the ability to “uncover human trafficking rings, analyze finances, respond to natural disasters, track disease outbreaks, combat cyberattacks, prevent terrorist attacks, and more.”
This presents Palantir as a true “cyber solution” to so many of the world’s current problems.
The CEO of Palantir, Alex Karp, is quite inspirational in his recent talking point on software and the future it holds and, although I am personally awed by this company from what I continue to read and hear about them, I am equally unsettled that one day my own abilities in interpreting and responding to search may be replaced (assuming Palantir ever shifts it’s focus to search engine optimization). 😬