The online marketing tool giant SEMrush, a tool that I use frequently, is going public with stock shares available for purchase. As an investor in stocks I must admit I am highly interested.
For starters, SEMrush is one of the few SEO tools that I would actually consider a “quality product” that is contantly being updated. I have been using SEMrush for years now as a way to analyse sites to help me find ways of improving sites for an increase in search engine rank.
Here is what is known about the intial IPO from SEMrush:
- $100M is the aim to be raised for the initial offering
- Venture capital backers include Greycroft, Siguler Guff, and e.ventures
- SEMrush claims to have more than 67,000 paying customers, including big names like Tesla, IBM, and Walmart.
- $144M in annual recurring revenue with a 50% compound annual growth rate between 2016 and 2020
As new information unfolds I will update this post. For now, it is clearly exciting to see a giant in search marketing like SEMrush enter the stock market. For me, as someone interested in stock investing and SEO, this is a dream come true.