Yes, backlinks are still an SEO rank signal in 2023. Here are 3 effective ways to get them:
The first method is Business Directory and Listing Link Building. It’s quite effective. You can submit your website to reputable business directories, industry-specific listings, and local directories. These directories often include backlinks to your website, which can significantly improve its visibility and SEO. Don’t expect most of these types of links to really be that powerful but it is a great tactic if you are just starting out.
The second way is Broken Link Building. It’s a proactive approach where you find broken links on websites in your niche. You then reach out to the site owners and suggest your content as a replacement for those broken links. By doing this, you’re helping them fix their broken links, and in return, they might reward you with a backlink.
Finally, you have Resource Link Building. It involves creating comprehensive resource pages or curated link lists that provide valuable information related to your industry. Once you have those resources, you can reach out to relevant websites, blogs, and online directories, suggesting that they include your resource page on their site. This way, you can get backlinks from these reputable sources, which adds credibility to your website.
Real estate agents rely on visibility to showcase their property listings to potential buyers or tenants. SEO helps optimize property descriptions, images, and other relevant content on websites, making it easier for search engines to index and display them in search results. This increased exposure ensures that more people discover and engage with the available properties, increasing the chances of securing leads and closing deals.
✅Targeted Local Searches
Local SEO plays a crucial role in real estate marketing. People often search for properties in specific areas or neighborhoods, and optimizing for local keywords helps real estate professionals capture these targeted leads. By incorporating location-specific keywords, such as “houses for sale in [city/neighborhood],” real estate agents can rank higher in local search results and attract potential clients who are actively looking to buy or rent in those areas.
✅Niche Property Marketing
SEO allows real estate agents to target niche markets or property types. Whether it’s luxury homes, vacation rentals, commercial properties, or specific property features like waterfront or eco-friendly homes, optimizing website content and keywords for these niches helps attract interested buyers or tenants. By aligning SEO efforts with the unique selling points of the properties they specialize in, real estate professionals can effectively reach their target audience and generate high-quality leads.
✅Proof Of Work
SEO provides real estate professionals with a platform to showcase their expertise and industry knowledge. By creating informative blog posts, articles, or guides that address common questions or concerns of buyers and sellers, agents can position themselves as trusted authorities. This not only improves search engine rankings but also builds credibility and trust with potential clients. When people find valuable information on a real estate agent’s website, they are more likely to consider that agent when making a property-related decision.
✅Competitive Advantage
The real estate industry is highly competitive, with multiple agents and agencies vying for the attention of potential clients. SEO allows real estate professionals to gain a competitive edge by outranking their competitors in search results. When a website consistently appears at the top of search listings, it creates a perception of authority and reliability. Prospective clients are more likely to trust and choose the real estate agent who ranks higher in search results, leading to increased inquiries and conversions.
✅Helps Build Long Term Relationships
SEO is not just about attracting leads; it’s also about building long-term relationships with clients. By continuously providing valuable content, updates, and resources through optimized websites and newsletters, real estate agents can engage with their audience even after a transaction is complete. This ongoing interaction helps foster loyalty, encourages referrals, and positions the agent as a go-to resource for any future real estate needs.
In the real estate industry, where properties are high-value investments and trust is paramount, SEO offers real estate professionals a targeted, cost-effective, and long-term marketing solution. By leveraging the power of SEO, real estate agents can maximize their online visibility, attract qualified leads, showcase expertise, and gain a competitive advantage in their local market.
Doing the following with greatly multiply your web traffic:
Keyword-rich bios: Craft compelling bios that include the right keywords. Keywords that deliver real traffic that brings in real business. related to your business, industry, or niche. This helps search engines understand your profile’s purpose and improves your visibility in search results.
Optimized profile descriptions: Write captivating descriptions that include key terms and phrases your target audience may search for. This enhances your profile’s visibility and attracts organic traffic. Backlinks: A social media profile is essentially a webpage. Webpages rank in Google Search. Adding backlink to your profiles give them more potential to rank in organic search.
Optimize image alt text: When uploading images to your social media profiles, add descriptive and keyword-rich alt text to improve accessibility and provide context to search engines.
Cross-promote your profiles: Promote your social media profiles across different platforms to increase their visibility and reach. Link your profiles to each other to create a network of interconnected online presence. Keep in mind that most links derived from social pages will contain the attribute and not pass rank that could otherwise help with increasing existing rank of a webpage in Google Search.
Regularly update and engage: Stay active on your social media profiles by posting high-quality content, responding to comments, and engaging with your audience. This signals to search engines that your profile is active and relevant.
By implementing these optimization techniques, you can enhance the visibility of your social media profiles, attract more targeted audience, and improve your overall SEO efforts.
Don’t lose your SEO rank when you move your website!
When moving a website, it is important to take steps to preserve its SEO rank in search engines in order to avoid losing traffic and potential revenue. Here is a step-by-step guide for moving a website while preserving its SEO rank:
Create a plan for the move: Before moving your website, it is important to create a plan that outlines the steps you will take to preserve its SEO rank. This plan should include the new URL structure of the site, any changes to the content or design, and any other relevant information.
Set up redirects: When moving your website, it is important to set up redirects from the old URL structure to the new one. This will ensure that search engines and users are directed to the correct pages on your new site, and it will help to preserve your SEO rank.
Monitor your site’s performance: After moving your site, it is important to monitor its performance in search engines to ensure that it is maintaining its SEO rank. This can be done using tools such as Google Search Console and Google Analytics.
Make any necessary adjustments: If you notice any changes to your site’s SEO rank after moving it, it may be necessary to make adjustments to your site or your SEO strategy. This could include optimizing your content, improving your site’s performance, or updating your link profile.
Overall, moving a website while preserving its SEO rank requires careful planning and execution. By following the steps outlined above, you can help to ensure that your site maintains its position in search engine rankings and continues to generate traffic and revenue.
ChatGPT is a large language model trained by OpenAI. It is not specifically designed to help with SEO. However, ChatGPT can potentially provide assistance with language-related tasks which are plentiful in SEO. Since SEO depends so heavily on content, ChatGPT can save SEO professionals a ton of time.
Content creation that could easily take all day can be completed in a fraction of the time. For example, ChatGPT can generate text based on a given prompt, which could be useful for creating website content or generating meta descriptions. Time normally spent researching and brainstorming is now saved.
More advanced use would include blog writing. With proper editing, blogging just got a whole lot easier. At the very least, ChatGPT can help with ideas and help facilitate the writing process.
However, there are many other tools and techniques that are specifically designed for improving SEO, such as keyword research and link building, and it is best to consult with an SEO expert for advice on how to improve your website’s search engine rankings.
In 2022, online organic presence is more impactful than ever before.
Social Media
3.96 billion total social media users exist across all platforms as of January 2022. (source: sproutsocial)
With nearly 4 billion users, it is easy to see the potential contained within popular social media platforms. Businesses can leverage this for growth.
Twitter, LinkedIn, and other large online sharing public sharing platforms are an amplifier for a business’ awareness in 2022 and a literal multiplier for revenue. These are free services that create results extraordinarily if used properly. Any business serious about extending their digital reach and significantly increasing their customer base should have a social media account that aligns with their business fundamentals.
Q: Why is social media useful for business development?
A: It offers Inbound AND Outbound systems that, when combined, are equivalent to opening the flood gates of business growth.
Professional social media management is key. It’s true that hard work can pay off but only in much smaller amounts unless certain practices and systems are implemented. Social influence and understanding algorithms are just a couple of factors that must be acknowledged and understood when working with social media.
Search Engines
In 2022, SEO can reduce the cost of customer acquisition by 87.41% on average compared to digital advertising. (source: terakeet)
Passive, low-cost customer acquisition is the name of the “Google game.” Establishing a strong organic presence in Google can create a new customer pipeline for years to come.
The organic side of Google can be broken down into local (Google Business Profile) and global results (all websites in search results). The opposite side from organic is paid ads (Google Ads).
For local businesses, a Google Business Profile is a must. Optimizing free local advertising space in the world’s largest search engine creates noticeable, positive effects. Paired with high website rankings from SEO, search engines like Google can serve as strong support for a business’ revenue.
Advanced Internet Marketing
For business owners, CEOs and managers interested in utilizing the Internet for business development call or text your website URL for a free review: (585) 622-1126
What?
Social & search marketing with guaranteed results.
March 2018 was a bleak time for cryptocurrency. It was shortly after Bitcoin had the whole world’s attention and ran up to a record price of 20,000 dollars per 1 BTC and then crashed before entering into a multi-year bear market.
Immediately Following the crash, Google, Facebook and Twitter banned banned crypto ads. This sent a ripple throughout the digital advertising sphere. A bit later, in September 2018, Facebook and Google partially lifted the ban, allowing advertising of cryptocurrencies and related projects from pre-approved advertisers in the U.S and Japan.
Now, in 2021, Google announced that they would open up crypto advertising through their Google Ads platform on August 3rd. As of writing this, that date is today.
Google’s Interest In Crypto has gone back several years and made headlines when Buttercoin, a crypto exchange backed by Google closed it’s doors back in 2015 due to a lack of interest in crypto investing at that time. Looking at 2021 current crypto prices, most likely a regrettable mistake to these would-be investors.
Google’s 2021 Cryptocurrency Policy
The updated Google policy for advertising cryptocurrency will require “advertisers offering cryptocurrency exchanges and wallets targeting the United States” to meet certain requirements and certifications if they wish to advertise those products and services within Google platforms such as Google Search and other Alphabet platforms, including YouTube, Gmail or Blogger.
As of August 3rd, 2021, advertisers who wish advertise crypto-related products and services must:
Be duly registered with
(a) FinCEN as a Money Services Business and with at least one state as a money transmitter; or
(b) a federal or state chartered bank entity.
Furthermore, advertisers must comply with relevant legal requirements, including any local legal requirements, whether at a state or federal level and ensure their ads and landing pages comply with all Google Ads policies.
Cryptocurrency Awareness
With new digital publishing of cryptocurrencies and other crypto-related products and services it is safe to say that this can only bring more awareness to people who either have never heard of cryptocurrency (specific cryptocurrencies) or other crypto-backed finance vehicles provided by US authorized entities.
Crypto’s Future With Big Tech
The question is “Will big tech continue to embrace crypto and utilize blockchain technology?” and the answer is being heard as time goes on, year after year, with continued crypto backing and support from big tech.
A website redesign makes sense from time to time for a variety of reasons such as increasing on-site conversion ratios and making a site faster and more accessible to search engines. However, redesigning a website can damage organic search presence if SEO is not taken into consideration when changes are made to the following:
H1-H6 Tags
Page titles and headings. Valuable keywords can be placed here so, if changing the design includes changing the keywords, it could be a problem.
Images
Alt tags as well as image placement.
Internal Linking
This affects the flow of any given site’s PageRank, Google’s official metric used for ranking.
URL Structure
Similar to internal linking, how your site’s URL structure can affect it’s ranking performance (silo structured website).
John Mueller of Google went into a little more detail on this via twitter recently:
“If you change design, you generally change the content: headings, titles, images, internal linking, URL structure, accessibility, speed, etc – they’re all critical parts of a site and I’d consider them as content too.” (source)
In conclusion, with any changes being made during a website redesign, it is important to note the organic rank consequences of these changes so that it can be properly determined if the changes should be made at all.
If your business serves your local community, regardless if it is a small mom and pop shop or a large conglomerate, creating and optimizing a GMB (Google My Business) profile is highly recommended.
A well optimized GMB profile is pratically a 2nd website that can help promote business in Google as well as educate visitors about a business without the need of clicking on a link. Basically, optimizing a GMB profile helps everyone.
There are several advantages to having a well optimized GMB profile…
More Organic Traffic
With another free listing from Google comes more free traffic.
Build Trust With Visitors
An optimized GMB profile is a sign of being established in the local community. It let people know that the business is real and it exists.
Show More Content
GMB profiles offer a lot of features like posts. These features are great ways for a business to get content out regularly to help explain the products, services and new happenings.
An optimized GMB profile is a sign of being established in the local community. It let people know that the business is real and it exists.
Analytics Included
GMB profiles come equipped with their own analytics so it’s possible to track visitors (and even phone calls!) coming from a GMB listing.
Need more help on understanding just how powerful a GMB profile is for a business? Give us a call and we will be that help: (585) 270-0117
